.png?width=200&height=42&name=f098b2db-9a1e-4efb-9509-53fa66205bbb%20(4).png "NEW DJA logo"){kind=small}
Feedback Gives Direction. Coaching Builds Skill.
Think about a time when you were learning something new.
Moving From Fear to a Shared Future: What Leaders Can Actually Say When Uncertainty Is in the Air
2025 was tough. Whew. Even writing that, I can feel my jaw tighten a little. And it wasn’t just me. Almost everyone I spoke with this year used the same language. Heavy. Disorienting. Relentless. If I had to choose one word, it would be this: uncertainty. Uncertainty is painful. Not knowing what is coming next. Not knowing whether who we have been is the same as who we will be. Not knowing...
Change Readiness: When Vision Shifts, Everything Must Shift
Change is not primarily a communications issue, or a morale issue. And it's definitely not "just" a cultural issue. Though, that's where a LOT of emphasis is placed during and especially major organizational changes. Change is about alignment. Alignment between vision, strategy, structure, and culture. When one of these shifts, the others must follow. If they do not, the organization fractures. ...
The World’s Madness and Your Sanity
Every day the headlines scream of crises—climate disasters, political instability, technological disruption, mass migration, and violent conflict. I feel it in conversations with colleagues and friends around the globe, leaders wrestling with polarization and the fragility of trust. The common thread across these voices is a simple but sobering sentiment: “Something more significant than I’ve...
About Us
DeEtta Jones & Associates (DJA) guides leaders and organizations on a journey that builds capacity, strengthens innovation, and increases organizational performance by creating a more equitable, diverse, and inclusive environment.
