---
title: Next Generation Leadership Blog | Trust
description: Trust | At DJA, we are committed to help our clients become the best and most inclusive versions of themselves. We want to help you change the world.
---
[.png?width=200&height=42&name=f098b2db-9a1e-4efb-9509-53fa66205bbb%20(4).png "NEW DJA logo")](https://deettajones.com/)
- About
- [About DeEtta Jones](https://www.deettajones.com/about-deetta-jones)
- [Meet the Team](https://www.deettajones.com/deetta-jones-dei-team)
- [Privacy Policy](https://www.deettajones.com/privacy)
- Solutions
- [Calendar](https://www.deettajones.com/upcoming-training-development-programs#course_calender)
- [CultureRoad®](https://cultureroad.com/)
- [Speaking](https://www.deettajones.com/deetta-jones-speaker)
- Resources
- [Blog](https://blog.deettajones.com)
- [CultureRoad® Podcast](https://podcast.cultureroad.com/)
- [Resource Hub](https://www.deettajones.com/resource-hub)
- [Contact](https://info.deettajones.com/contact)
- [Login](https://learn.cultureroad.com/#/login)
# Next Generation Leadership
## [Decision-Making in the Gray Zone](https://blog.deettajones.com/decision-making-in-the-gray-zone)
[Intention](https://blog.deettajones.com/tag/intention), [Leadership Skills](https://blog.deettajones.com/tag/leadership-skills), [clarity](https://blog.deettajones.com/tag/clarity), [ChangeManagement](https://blog.deettajones.com/tag/changemanagement), [Trust](https://blog.deettajones.com/tag/trust)
[](https://blog.deettajones.com/decision-making-in-the-gray-zone)
A few years ago, I coached a manager who was facing an impossible choice. Budget cuts meant her team had to be reshuffled. No option was good. Every path would create pain, disruption, and disappointment. She told me: “I’m paralyzed. I don’t want to choose wrong.” That’s the gray zone.
[Continue Reading \>\>](https://blog.deettajones.com/decision-making-in-the-gray-zone)
## [Trust Is the New Currency](https://blog.deettajones.com/trust-is-the-new-currency)
[leadership](https://blog.deettajones.com/tag/leadership), [Leadership Skills](https://blog.deettajones.com/tag/leadership-skills), [LeadershipDevelopment](https://blog.deettajones.com/tag/leadershipdevelopment), [Trust](https://blog.deettajones.com/tag/trust), [Ubuntu](https://blog.deettajones.com/tag/ubuntu), [John Mbiti](https://blog.deettajones.com/tag/john-mbiti)
[](https://blog.deettajones.com/trust-is-the-new-currency)
In every era, leadership has been defined by a scarce resource. At one time it was land, then capital, then information. Today, in a world overflowing with data, tools, and competing priorities, the resource that sets leaders apart is neither money nor knowledge. It’s trust.
[Continue Reading \>\>](https://blog.deettajones.com/trust-is-the-new-currency)
## [The Hidden Cost of Playing It Safe](https://blog.deettajones.com/the-hidden-cost-of-playing-it-safe)
[Leadership Skills](https://blog.deettajones.com/tag/leadership-skills), [Growth](https://blog.deettajones.com/tag/growth), [Engagement](https://blog.deettajones.com/tag/engagement), [Trust](https://blog.deettajones.com/tag/trust), [Safety](https://blog.deettajones.com/tag/safety)
[](https://blog.deettajones.com/the-hidden-cost-of-playing-it-safe)
For many managers and leaders, “playing it safe” feels like the responsible thing to do. Stick to what you know. Avoid rocking the boat. Don’t risk making mistakes. On the surface, it seems like a protective strategy—for yourself, your team, and your organization.
[Continue Reading \>\>](https://blog.deettajones.com/the-hidden-cost-of-playing-it-safe)
#### Subscribe to the Blog
#### About Us
DeEtta Jones & Associates (DJA) guides leaders and organizations on a journey that builds capacity, strengthens innovation, and increases organizational performance by creating a more equitable, diverse, and inclusive environment.
[](https://cta-redirect.hubspot.com/cta/redirect/3781544/f2180fee-24f9-41d7-9971-fa4a560c783b)
Recent Posts
[How to Prioritize When Everything Seems Important](https://blog.deettajones.com/how-to-prioritize-when-everything-seems-important)
[Management: Some things Have Changed. A Lot Haven't.](https://blog.deettajones.com/management-some-things-have-changed.-a-lot-havent)
[Sometimes Its the Person. Sometimes It's the Conditions.](https://blog.deettajones.com/sometimes-its-the-person.-sometimes-its-the-conditions)
[What Really Influences Your Boss?](https://blog.deettajones.com/what-really-influences-your-boss)
[How to Stop Doing Something](https://blog.deettajones.com/how-to-stop-doing-something)
Categories
- [All Categories](https://blog.deettajones.com)
- [leadership](https://blog.deettajones.com/tag/leadership)
- [organizational culture](https://blog.deettajones.com/tag/organizational-culture)
- [Culture](https://blog.deettajones.com/tag/culture)
- [leadership communication](https://blog.deettajones.com/tag/leadership-communication)
- [inclusive leadership](https://blog.deettajones.com/tag/inclusive-leadership)
- [DEI](https://blog.deettajones.com/tag/dei)
Follow Us Online
© 2022 DeEtta Jones and Associates
- [Terms](https://courses.deettajones.com/pages/terms)
- [Privacy](https://courses.deettajones.com/pages/privacy)