Photo by Yan Krukau
In my 30+ years of working with organizations and their leaders, the topic that surfaces more than any other is trust (followed closely by “communication”). Workplace culture isn’t just a "nice-to-have"—it’s the foundation that allows us to imagine possibilities together, take risks, engage with belief that others around us will support, not punish our learning or small missteps. In today’s fast-paced, AI-focused and often contentious world, leaders have to work as hard as ever to nurture the humanity that is at the core of organizational success. Trust is the invisible thread that connects teams, empowers leaders, and drives organizational health. But how can leaders intentionally cultivate trust within their organizations?
According to neuroscientist and author of Trust Factor, Paul Zak, high-trust workplaces experience:
Trust isn’t a magic wand that we wave. ”Poof! I want us to have more trust!” It’s a skill with associated practices that are demonstrated consistently and authentically –even in times of uncertainty. |
Trust isn’t a magic wand that we wave–”Poof! I want us to have more trust!” It’s a skill with associated practices that are demonstrated consistently and authentically–even in times of uncertainty.
Think about any relationship in your life. The key to its success isn’t based on grand gestures–it’s about consistent micro-actions that signal integrity, reliability, and care. The same is certainly true for workplace relationships. We build and nurture trust through small acts. Likewise, employees watch leaders closely, interpreting their behavior as a benchmark for workplace norms.
Here’s how you can lead with trust:
Building a high-trust culture requires leaders and employees to operate on both sides of the trust equation:
Both aspects are critical because one-sided trust creates imbalances that undermine relationships and erode collaboration.
Scenario: A mid-sized tech company announced a restructuring plan that left employees feeling uncertain about their roles. Trust in leadership plummeted as rumors circulated about potential layoffs.
What the CEO Did:
Result: Over six months, engagement scores improved by 20%, and retention rates stabilized. Employees reported feeling more connected to leadership, highlighting the importance of transparent communication and shared problem-solving.
While leadership sets the tone for trust, true cultural transformation happens when trust extends across the organization—especially between peers. Teams thrive when members feel they can rely on each other for collaboration, support, and shared accountability.
How to strengthen team trust:
Trust is a two-sided coin: trusting and being trustworthy. Both aspects are equally important for building a thriving workplace culture. Leaders must demonstrate their trustworthiness to earn the confidence of their teams while also extending trust to their employees to empower and engage them.
Building a high-trust culture isn’t a one-time effort—it’s an ongoing commitment. Start small: check in with your team, reflect on how your leadership behaviors are perceived, and ask for feedback on how you can improve.
Trust takes time to build but seconds to break. Lead with intention, act with integrity, and watch as trust transforms your organization into one where people feel valued, motivated, and connected.