Transformative Leadership

What Role Will You Play in Creating Our Desired Future? Leadership in today’s world requires more than navigating systems or addressing crises—it calls for shaping cultures that prioritize care and connection. You have the ability to help people around you become better versions of themselves because of their interaction with you. That’s transformation. Transformative leadership focuses on...
Building High-Trust Workplace Cultures

Photo by Yan Krukau In my 30+ years of working with organizations and their leaders, the topic that surfaces more than any other is trust (followed closely by “communication”). Workplace culture isn’t just a "nice-to-have"—it’s the foundation that allows us to imagine possibilities together, take risks, engage with belief that others around us will support, not punish our learning or small...
Unfreeze and Lead

I've been feeling stuck lately—really stuck. My mind feels foggy, focus is fleeting, and staying on task is an uphill battle. I start something with the best intentions, only to get pulled away by breaking news alerts or the endless pings of my phone. My energy? Flat. My motivation? Distant. And from the conversations I’ve had with colleagues and friends, I know I’m not alone.
Managers Don’t Have to Be “Stuck” in the Middle

If you’ve ever been a manager, you might relate to the lyrics of the 1972 song “Stuck in the Middle with You” by Stealers Wheel. The song—written about a chaotic industry dinner—has a chorus that feels eerily familiar to those in management:
Managing Through Cultural Change

“94% of executives and 88% of employees believe a distinct workplace culture is important to business success.” -Deloitte
What’s Our Role in Culture Change?

It’s Time to Rewrite the Script When I say I study, teach, and equip leaders to shape culture, many people excitedly make a connection, sharing this famous quote by Peter Drucker, renowned management consultant: “Culture eats strategy for breakfast.”
What Is Culture, and Why the Rumble?

Culture is the unseen thread that connects us. It shapes how we think, act, and relate to one another. It’s not just the traditions we inherit or the practices we observe—it’s also the shared values, beliefs, and norms that guide our behavior.
Bringing Morocco-Filled Eyes into 2025

I enter 2025 with fresh eyes and gratitude. I, like many, get caught up in the hustle and bustle of a hectic lifestyle. Constantly busy. Always setting higher expectations for myself, then feeling overwhelmed with the climb. Conveying the same to my son, who in turn ingests a way of existence that is out of sync with what is sustainable–emotionally, physically, spiritually.
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About Us
DeEtta Jones & Associates (DJA) guides leaders and organizations on a journey that builds capacity, strengthens innovation, and increases organizational performance by creating a more equitable, diverse, and inclusive environment.