Transformative Leadership

What Role Will You Play in Creating Our Desired Future? Leadership in today’s world requires more than navigating systems or addressing crises—it calls for shaping cultures that prioritize care and connection. You have the ability to help people around you become better versions of themselves because of their interaction with you. That’s transformation. Transformative leadership focuses on...
Building High-Trust Workplace Cultures

Photo by Yan Krukau In my 30+ years of working with organizations and their leaders, the topic that surfaces more than any other is trust (followed closely by “communication”). Workplace culture isn’t just a "nice-to-have"—it’s the foundation that allows us to imagine possibilities together, take risks, engage with belief that others around us will support, not punish our learning or small...
Unfreeze and Lead

I've been feeling stuck lately—really stuck. My mind feels foggy, focus is fleeting, and staying on task is an uphill battle. I start something with the best intentions, only to get pulled away by breaking news alerts or the endless pings of my phone. My energy? Flat. My motivation? Distant. And from the conversations I’ve had with colleagues and friends, I know I’m not alone.
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About Us
DeEtta Jones & Associates (DJA) guides leaders and organizations on a journey that builds capacity, strengthens innovation, and increases organizational performance by creating a more equitable, diverse, and inclusive environment.